PROFESSIONAL JOURNEY AS A MULTIMEDIA SPECIALIST & TELEVISION JOURNALIST (2008 - 2024)
MGMR Network - (MAX Television)
MGM Tower, No 219/1A, St.Thilakarathne mawatha,Nugegoda, Sri Lanka.
Motion Graphic Artist : (2008 - 2009) : Trainee
Job Role:
• Created visually compelling motion graphics for on-air promotions, commercials, and digital platforms.
• Collaborated with creative teams to conceptualize and execute motion graphic designs that enhanced brand identity and storytelling.
• Utilized industry-standard software such as Adobe After Effects, Adobe Premiere Pro, Adobe Photoshop and Adobe Illustrator to produce high-quality motion graphics and animations.
• Worked closely with video editors, producers, and directors to integrate motion graphics seamlessly into video projects.
• Ensured consistency in visual style and brand guidelines across all motion graphic elements.
Video Editor & Animator - (2010)
Job Role:
• Edited and assembled raw footage into polished video content for television programs, commercials, and promotional videos.
• Integrated animations, visual effects, and motion graphics to enhance video storytelling and engagement.
• Collaborated with creative teams to develop video concepts, storyboards, and visual treatments.
• Managed post-production processes including color grading, sound mixing, and final video delivery.
• Stayed updated with industry trends and techniques to continually improve video editing and animation skills.
ASK Media Network - (DAN TV, Yarl TV)
No. 2-218, BMICH, Bauddhaloka Mawatha, Colombo 00700, Sri Lanka.
Multimedia & Motion Graphic Artist : (2010 - 2013)
Job Role:
• Edited and assembled raw footage into polished video content for television programs, commercials, and promotional videos.
• Integrated animations, visual effects, and motion graphics to enhance video storytelling and engagement.
• Collaborated with creative teams to develop video concepts, storyboards, and visual treatments.
• Managed post-production processes including color grading, sound mixing, and final video delivery.
• Stayed updated with industry trends and techniques to continually improve video editing and animation skills.
Senior Multimedia Artist & VFX Producer : (2014 - 2015)
Job Role:
• Designed and implemented user-centric graphic elements for digital platforms, focusing on enhancing user experience (UX) and interaction design.
• Collaborated with UX designers, developers, and stakeholders to create wireframes, prototypes, and mockups, ensuring alignment with usability standards and best practices.
• Produced visual effects (VFX) for video projects, including motion graphics, animations, and compositing, adding dynamic and engaging visual elements to enhance storytelling and audience engagement.
• Managed multiple projects simultaneously, from concept development to final delivery, while maintaining quality, timelines, and budget constraints.
Head of Post-Production & Multimedia Specialist : (2016 - 2019)
Job Role:
• Directed and managed the post-production department, leading a team of editors, colorists, and visual effects artists to deliver high-quality video content.
• Developed and implemented post-production workflows and standards to streamline processes, improve efficiency, and ensure consistency in output quality.
• Oversaw project budgets, resource allocation, and scheduling, optimizing resource utilization and meeting project deadlines and client expectations.
• Collaborated closely with producers, directors, and other stakeholders to translate creative visions into polished video productions, aligning with brand guidelines and objectives.
Chief Programme Officer (CPO) & Multimedia Specialist : (2019 - 2020)
Job Role:
• Strategically planned and executed program development initiatives, identifying audience preferences, market trends, and content opportunities to drive viewership and engagement.
• Managed content creation and production across multimedia platforms, including television, digital media, and social media, to maximize audience reach and impact.
• Conducted market research, audience analysis, and performance evaluations to optimize content strategy, programming schedules, and content formats.
• Established partnerships and collaborations with content creators, production houses, and talent to diversify content offerings and attract new audiences.
Channel Head (Yarl TV) & In charge of DAN TV - Colombo : (2020 - 2021)
Job Role:
• Strategically planned and executed program development initiatives, identifying audience preferences, market trends, and content opportunities to drive viewership and engagement.
• Managed content creation and production across multimedia platforms, including television, digital media, and social media, to maximize audience reach and impact.
• Conducted market research, audience analysis, and performance evaluations to optimize content strategy, programming schedules, and content formats.
• Established partnerships and collaborations with content creators, production houses, and talent to diversify content offerings and attract new audiences.
Trymas Media Network - (CAPITAL TV)
No. 142/21, Devika Gardens, Polhengoda Rd, Colombo 00500, Sri Lanka.
In charge of Capital TV - Colombo & Multimedia Specialist: (2021 - Presents)
Job Role:
• Played a key role in the news department as a Multimedia Specialist, leveraging expertise in multimedia production and storytelling techniques to enhance news coverage and audience engagement.
• Developed multimedia content for news stories, including videos, graphics, infographics, and interactive elements, to provide comprehensive and visually appealing coverage.
• Collaborated with reporters, journalists, and editors to identify multimedia opportunities and integrate visual storytelling elements into news articles and broadcasts.
• Utilized industry-standard software and tools for multimedia production, such as Adobe Creative Suite (Premiere Pro, After Effects, Photoshop), to create high-quality visual assets.
• Managed multimedia projects from concept to execution, ensuring alignment with editorial guidelines, brand standards, and audience preferences.
• Stayed updated with emerging trends in multimedia journalism, digital storytelling, and audience engagement strategies to continuously innovate and improve content quality.
• Collaborated with social media and digital teams to optimize multimedia content for online platforms, increasing reach, engagement, and visibility of news content.
